Pacinos Signature Line, founded by celebrity barber Erich Roa (better known as “Pacinos the Barber”), is a U.S.-based men’s grooming and haircare brand headquartered in Boca Raton, Florida . Established in the early 2010s, it offers a wide range of salon-grade products—including pomades, matte paste, curling creams, hair fibers, beard pencils, and beard growth kits—distributed via its own website, pacinosproducts.com, and major retailers such as Walmart, CVS, Walgreens, and Target .