Orolay was founded in 2012 by a group of fashion professionals with a passion for urban-style clothing. The name “OROLAY” stands for Original, Reliable, Optimistic, Leadership, Aspiring, Young — core values the brand embraces in its style philosophy. The brand gained worldwide recognition in 2018 with its “092 series” down jacket (often dubbed “the Amazon Coat”). That coat became a viral success, translating into strong demand across major cities worldwide.