Karmaloop is a streetwear-focused online retailer founded in 2000 by Greg Selkoe in Boston. It gained popularity by curating edgy, urban fashion from independent and underground brands, targeting youth subcultures influenced by hip-hop, skate, and electronic music. At its peak, Karmaloop became a major player in online fashion retail but faced financial struggles and filed for bankruptcy in 2015. It was later acquired by Shiekh Shoes, and despite changes in ownership, Karmaloop continues to operate, catering to fans of streetwear and alternative fashion.