Gravity Forms is a powerful WordPress plugin designed to help users create custom forms for their websites. It offers a wide range of features, including a visual form editor, conditional logic, file uploads, and secure data collection. With Gravity Forms, you can easily build forms for various purposes such as contact forms, payment collections, surveys, and more. Its drag-and-drop interface and extensive customization options make it a popular choice for both beginners and advanced users looking to enhance their website’s functionality.