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For the last decade, we’ve been fully immersed in the splendor of Key West. We’ve relished its recreational delights, embraced its vibrant communities, and cherished the warmth of its people. From the dynamic art scene to the expansive ocean vistas, Key West has woven its magic into our souls. Madda Fella is more than a brand; it’s a tribute to this paradise we call home. Our collections are born from the endless playground that is Key West and the breathtaking palette of colors that paints its skies, particularly as the sun dips below the horizon in the west.
We invite you to experience the Madda Fella brand at these four Key West destinations each within steps of each other and a stunning sunset.
Warmer weather means it’s time to lighten up. Say hello to sunshine and clear blue skies with new arrivals like the ultra-cooling Sunset Polo in Palm, made with lightweight and quick-drying tech fabric.
SHOP ALL NEW ARRIVALSRefresh your wardrobe with a wash of vivid new hues. Let crystal-clear waters and fiery sunsets inspire you with pieces from our Shades of Spring Collection for a fresh new season. From soft and versatile Oil Wash Tees to polished patterns on our Islander Camp Shirts, color abounds.
SHOP OUR SHADES OF SPRING COLLECTION SHOP LINEN SHORTSThe casual ease of island life permeates our Islander Camp Shirt. From its soft, lightweight fabric to its bold, seaside-inspired prints, this shirt will take you from daytime errands to an evening out with friends in style.
Light and breezy viscose fabric gives the Islander Camp Shirt the iconic look and feel of cool, casual island style. Choose from multiple island-inspired patterns to make a bold statement. Wear it alone for dinner and drinks or layer it over an Oil Wash Tee for a more casual daytime look.
SHOP THE ISLANDER CAMP SHIRTThe Coral Restoration Foundation™ has restored more than 34,000 square meters of marine habitat. Learn more about one of our hometown heroes.
SEE HOW WE’RE MAKING A DIFFERENCELet’s face it, when the work is done and you really want to relax, you reach for your favorite tee. Made from the softest cotton and oil-washed for an instantly familiar look and feel, our Oil Wash Tee is your new “old” favorite.
In butter-soft 100% cotton fabric with a crew neck and tagless collar, the Oil Wash Tee is the lived-in look you love, right out of the box. Match it to layer under your Islander Camp Shirt or favorite Ernest Long Sleeve Linen Shirt. Or make it your warm weather uniform and grab one in every color under the tropical sun.
SHOP OIL WASHED TEESOur Brand originated from the beautiful surroundings of Key West. We’ve played, lived and fished in the area on and off for the past decade.
SEE WHAT INSPIRED USLike the place that inspires them, a Madda Fella raises a glass to the unpredictable and embraces the adventure in every day.
SEE WHAT IT TAKESToast a great day and plan the next one over a glass. Our Rum Guide will take you from wet behind the ears to seasoned sipper in no time.
EXPLORE OUR RUM GUIDEWant to check out our shop, or better yet our official Madda Fella Rum Bar next time you’re in Key West? Head on down to Ocean Key Resort at 0 Duval Street, and join us for a cold one.
Located a stone's throw from our Ocean Key location is our laid-back Sunset Pier Surf Shack, located, well you guessed it, at Sunset Pier.
SHOP THE SHACK ONLINE